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Charging what you're worth in the spiritual industry

Updated: Jul 17, 2023

It's no secret that the holistic and spiritual industry is booming. People are searching for ways to connect with themselves and others, and the holistic and spiritual community has been there to offer support. However, one of the main problems facing this industry is a lack of profitability. Many people who work in these industries offer their services for free or at a very low cost, which makes it difficult to make a sustainable income.


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Why It's Important to Charge What Your Worth

Charging what you're worth is one of the most important things you can do for your business in the holistic and spiritual industry. When you charge what you're worth, you are telling the world that your services are valuable. Additionally, charging what you're worth allows you to focus on making money rather than turning away business.


In order to charge what you're worth, it's important to understand the value of your services. This includes understanding how much time and effort goes into providing those services and how they benefit your clients. It's also important to be able to communicate that value to your clients in a way that is meaningful to them. Charging what you're worth can be a challenge, but it's well worth the effort!

Why Do We Discount or Offer Our Services For Free?

One of the main reasons why people in the spiritual industry offer services for free or at a low cost is because they are passionate about their work. They want to help others, and they don't want to charge a lot of money for their services. Additionally, many people in these industries lack the knowledge to market and brand themselves according to their audience. As a result, they end up undercharging for their services, which makes it difficult to make a sustainable income.


If you're passionate about your work and you want to help others, that's admirable. But you also need to be able to make a living. In order to do that, you need to charge accordingly. Yes, it can be difficult to turn away business, but if you're not making enough money to sustain yourself, it's not worth it. It's also important to remember that your time is valuable. Just because you enjoy doing something doesn't mean that you should be doing it for free or at a low cost.


Think about your audience and what they are willing to pay for your services. Do some research on pricing in your industry. And don't be afraid to up your prices.


Tips for setting appropriate prices for services


If you're looking to set appropriate prices for your services in the spiritual industry, here are a few tips:


1. Do your research. Know what other people in your industry are charging for their services.


2. Think about your audience. What are they willing to pay for your services?


3. Be realistic about your expenses. How much do you need to make in order to cover your costs?


4. Price your services accordingly. Don't be afraid to charge more than you're used to charging.


5. Keep in mind that your time is valuable. Don't offer your services for free or at a low cost.


Don't Forget to Brand and Market Yourself

In order to market and brand yourself effectively in the spiritual industry, it's important to understand your audience. Who are you trying to reach? What do they need or want? Once you have a good understanding of your target market, you can begin to create marketing and branding materials that speak to them directly. This might include developing a website or social media pages that focus on your target audience or creating content that is relevant and interesting to them. It's also important to be authentic and true to yourself when marketing and branding yourself. People in the spiritual community are often looking for authenticity and sincerity, so don't try to be something you're not in order to appeal to them. Simply focus on being your best self and let your authentic personality shine through.


When you charge appropriately for your services, you are telling your clients that you value yourself and your work. This sends a positive message and makes it more likely that they will respect and appreciate your craft. Additionally, you ensure that you are making a fair profit for all of the time and effort you put into your business. It's important to remember that when it comes to pricing, there is no one-size-fits-all answer. You need to find a price point that feels comfortable and fair to you, while also being respectful of your client's budgets. By following these simple tips, you can create a profitable business that can help you and the people around you.


Tune in on our Holistic Business Workshop on the Soul Social app to get more tips from experts on how to run a sustainable and profitable business in the holistic and spiritual industry!


See you in class!

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